The goal has always been to drive traffic to your blog or website. I’ve mentioned this before, but your blog and website is more important than social media because you own it. The goal should be to draw your ideal audience in via social media, but ultimately get them to your website where they will stick around and have a reason to return.
We often times think that posting that we have a new post one time will get our site seen by everyone. The truth is we need to be doing a bit more to drive traffic to our blog.
Today I’m sharing 8 Ways to Drive Traffic to Your Blog.
Blog Titles Will Drive Traffic To Your Blog
You’re doing yourself a disservice if you aren’t carefully choosing the titles for your blog posts. The reason titles are helpful in driving traffic to your blog is because someone somewhere is searching for what you are writing about, but if your title isn’t something that can be picked up by Google or other search engines, your content is getting lost.
Your titles should indicate that you have the answers to help solve a problem. Lists, Guides and How To’s are a perfect way to drive traffic to your blog. It doesn’t matter how many times the subject has been written about, you have your own experience and your own way of learning or handling said subject and that is what you should be sharing with your audience.
SEO stands for search engine optimization. This is huge when it comes to driving traffic to your blog. When I first started blogging I used to get so frustrated at the fact that my content wasn’t SEO ready. I was frustrated, but wasn’t making the moves to improve it so I was posting anyway and not getting the type of traction I wanted. It wasn’t until I improved my blog titles that I realized what I was lacking as far as SEO in the actual post. Your blog titles should have your keyword and that keyword should act as the driver/main point of your post.
Your goal is to create content that is being searched for so that way when someone anywhere in the world searches for that type of content, your website, blog post, social channels or photo pops up. I refuse to make a blog post public if the SEO isn’t a go, in the beginning it may be something you can get away with, but as you grow, you have to be intentional.*
Thanks to plug-ins like Yoast for WordPress, I’m able to see if my keyword is properly distributed in my content which makes it easier for it to show up when being searched for therefore causing traffic to be driven to my blog. If you’re not sure what type of content you should be writing about 1. Poll your audience and 2. Re-visit content that has done well for you and 3. Google some questions surrounding the type of content you want to post and/or 4. Revisit your niche and posting pillars, ultimately we have a story to tell.
People like pretty things. That is what it boils down to. When I started Daily Dose of Luxury my blog was on WIX and while the site wasn’t fugly, it was very user UN-friendly. People didn’t want to read my blog or visit my site simply because it wasn’t mobile friendly and if they attempted to read it via their mobile devices it was too much work for them. People shouldn’t HAVE TO read your blog or site on the computer, if they want to that’s fine, but a mobile friendly site is very important these days.
The moment I switched back to WordPress, switched everything over to a minimal user-friendly site, my site traffic nearly doubled almost instantly. Everything that you create or set up should have the purpose of making it easy if not easier for your readers and your audience. Something as simple as a design change and properly distributed SEO can drive more traffic to your blog.
When you look at your site do you want to read it? Can you read it from your phone or does everything seem to fall apart all because you’re viewing it from your mobile device? You’re ultimately responsible for creating the experience for your viewer.
Newsletter / Email List
What’s more important than social media AND your website combined? Your email list. Most of us are subscribed to a million newsletters and don’t realize that those same newsletters are the reason why we find out about sales, receive coupons or get the latest news for the things we like. It seems so effortless and almost subconscious because we subscribe to so much, but just like brands blow us up, you should be creating exclusive content and building a list of subscribers.
Your subscribers eventually become your customers and are usually your loyal, ride or dies. I used to dread creating a newsletter and email list because I didn’t feel like I had anything exclusive or special to share, but as I’ve gotten more clear about my content and really just grown in the space, a newsletter has become extremely pivotal to my growth as well as a continued way to drive traffic to my blog/website.
Products / Services
If you have something to sell, something that you offer and solutions to help your audience, you need to be sharing what those things are which in turn drives traffic to your blog. Once people like, know and trust you, they begin to seek out other ways that you can help them. The more value you provide on your site or blog, the easier it is to convert your audience into customers and the easier it is to draw traffic to your blog.
I used to be terrified to offer anything for payment, I have no idea why, but at the end of the day your thoughts and the time you spend creating something isn’t for free. You can provide free content by way of your social channels, blog or even newsletter, but at some point you need be charging for all of the knowledge you’re sharing.
Promote your products and services, include the link in your bio and/or newsletters and intentionally drive traffic to your blog.
As a content creator, blogger or whatever title you like to call yourself, there is going to be content that is purely about you and your 1-off experience with something. The thing about that type of content is someone would have to be searching for that specifically in order for it to be seen.
Instead focus on creating intentional content that will live beyond when you share it. People will ALWAYS need information on certain things such as growing their following on Instagram, starting a blog, hair tutorials, restaurant guides, how to shop, etc. The content you create isn’t only about you, but it does involve you. You can drive traffic to your blog with content intended to help someone else solve a problem that they are struggling with.
Promote Daily to Drive Traffic To Your Blog
This is something that I wish I would have done from the beginning. I like others have felt that if I post or promote daily I’ll come off as annoying; the reality is we should promote daily because everyone didn’t get a chance to see it. Once I learned that and then of course saw my views increase, it became a no brainer.
It’s our responsibility as a creators to continuously put our content in front of the eyes of our audience, this ultimately will drive more traffic to your blog.
Call To Action aka Tell Your Audience What To Do
Similar to posting daily, as creators we often times have to tell our audience exactly what to do. Link in Bio; Swipe Up in Stories, if everyone automatically did it, of course we wouldn’t need to tell them at all. You would think after saying it enough times people would know that the link is in our bio, but we all have our own things going on. People need to be told what to do and directed where to go.
Each of these ways helps drive traffic to your blog. Instead of asking why people aren’t reading, we have to ask ourselves, how often are we putting our blog content in front of people?
What are some additional ways you drive traffic to your blog?
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