Pinterest is my favorite place to be. More than Instagram and any other social platform. I am truly an OG pinner. I started pinning in college and don’t even know how I became so well rounded with it, but I just truly enjoy it. My favorite things about Pinterest are the visual aspects of it, the search engine aspect of it and the ability to mood board and find the images that inspire me.
Since 2020 I’ve experienced crazy views and a great increase in engagement on Pinterest so I wanted to share some of the things that work for me. That said I’m sharing 5 ways to increase your monthly views on Pinterest.
Pin Daily and Consistently
Pinning consistently, like with anything else you do, helps with that engagement. I have 76,676 pins. I personally enjoy using Pinterest manually because I like to deep dive into what I’m looking at and/or looking for. I enjoy endless scrolling, endless inspo, endless board curation, it never gets old to me. The reason why I put so much emphasis on pinning manually is because similar to other social sites you have the ability to schedule pins through an app called Tailwind.
A lot of people talk about Tailwind and unless you truly do not have time to pin or don’t care to, but still want that traffic, then maybe it is good for you to use. I’ve never used it and at this point in time don’t see myself using it because I feel like my habit of using Pinterest is already set in stone. However you decide to meet your Pinterest daily quota, be it Tailwind or manually pinning, you just gotta do it.*
*BONUS TIP: In the beginning it may feel hard to figure out what to pin; once you get onto Pinterest, search for things and then begin to pin away. One additional tip, before you follow someone, check ALL of their boards. You can follow specific boards you don’t have to follow every single person you come across, especially if you’re not all the way in love with EVERYTHING they pin. Additionally your goal would be to pin such good content that people want to follow you/all of your boards.
Pin Organic Content on Pinterest
Organic content is simply content that is actually yours.
I don’t know how many photos ended up on Pinterest when it first came out, but magically there were all of these photos already available when I joined. As I’ve gotten more familiar with it and as I’ve grown my own personal brands, it has become a place where I share my content for additional reach.
I share a 90/10 mix of organic content and non-organic content and I’ve found that each of them do exceptionally well. The goal would, of course, be to pin ALL of my own content, but there is a lot of good content and photos that are great just the way they are.
Share your Instagram photos to Pinterest; share your blog post photos to Pinterest. All of these things work in tandem and if you work them, the return will be good for your other channels. Pinterest has a business option; use that to see what kind of content works for you and those that follow you.
Pin Every Photo from Your Blog Posts to Pinterest
One component your blog should have if you use Pinterest is a plug-in or integration that allows you to pin directly to Pinterest. Depending on how many photos you have in your post, you should consider pinning a photo a day. This consistently puts your post in front of your audience.
Some people will use infographics or graphics with words, but you don’t necessarily have to. Whatever type of photos you use for your blogs, make sure you use them as a reason to pin them daily. Additionally pinning your entire post (make sure you have a proper featured image) is another way to get your blogs in front of more eyes.
Link to Something
Organic pins that are added manually should include a link to something that relates to your brand. I link 2 places. My instagram or my blog. Marketing yourself is key even in something as simple as a pin. Your goal is to keep drawing people to you, keep them in your funnel and in the loop.
An example of linking to something is what I mentioned in the previous section. People click on pins for the purpose of hopefully being sent to where they need to go to get or find whatever is in said pin. You’ll help yourself and the channels you’re trying to expose by having some sort of link involved.
Idea pins are the bread and butter for Pinterest right now. The way that a video can viral on say Tik Tok, idea pins have the ability to convert real time, but not only that the reach is wild. One thing that helps your idea pins go further is the category of tags you use. We’re allowed up to 10 tags and because the tags are more broad, that actually works in your favor because there is a higher chance of more eyes seeing it.
I created a couple of bump style inspo idea pins and when you search bump style inspo, my idea pins come up in those sections. Since not too many people are creating idea pins of such, it automatically draws people to my idea pin and therefore for my profile; when people like what they see, they follow. If you begin making idea pins at least 1/week you will start to see a change. I went from 4.3k followers to now having 19.4K followers and thanks to the Creator Residency, I can officially say I’ve monetized my Pinterest. The change may happen instantly or it may happen over a period of time, but none the less you’ll notice and it will encourage you to keep going.
Pinning should be fun, whether you do it organically or schedule pins. There is a lot of information being searched for on Pinterest and you should really take advantage of it!