Let’s talk Instagram! From staying organized, down to how I decide which picture goes after another, I’m sharing the tools I use on a regular basis to curate and manage my Instagram.
My goal is to use tools that make working from anywhere easy.
I have a healthy obsession with my feed and spend a lot of time looking at it OVERALL, not just picture by picture. If you’re not looking at the overall look of your feed it won’t tell your story or flow properly. That said let’s get into the 6 tools I use to manage my Instagram.
UNUM; Planning Apps Help to Manage My Instagram
UNUM is a mobile Instagram planning app that allows you to see how photos will look before you post. This is one Instagram app that I have been using to manage my instagram since Day 1. There is no big secret around it. This is the “SECRET” to a put together Instagram feed. You can drag and drop, draft, add your caption and hashtags, everything. It’s a great tool for feed planning.
I’ve bounced back between photo editing apps depending on what look I’m going for, but when it comes to editing my photos to manage my Instagram, Lightroom is my current go to. I’m currently using a few presets for my feed and I really appreciate the ease of adding and editing photos while in Lightroom.
If you plan to use a mobile preset, Lightroom Mobile is required. There is also a desktop version, but you only need it if you are using desktop presets.
Mojo is the app I use to create my digital stories. This has been the way I manage my Instagram stories and swipe up posts.
Interestingly enough out of all of the digital frames I use, the one that garners the most questions is the digital typing frame I use. Do you have to make your stories digital? Of course not, but it is a memorable option that could work well for your brand and for consistency. I personally love a good self made template; it’s a lot of work, but it really sets you apart.
Reels and IGTV have to be edited somewhere and while I have an Apple device, iMovie has a bit of a learning curve for me. Inshot has become one of my go to ways to manage my Instagram videos; it is super simple and easy to use, I like that I can edit my live photos and timelapse videos that I make for reels prior to uploading them and really it’s just a great and fast way to get videos done.
If you pay monthly or annually the Inshot watermark will be removed from your videos.
I use Canva for a number of projects, but when it comes to effective ways to manage my instagram, branding and fonts Canva makes sense. I use it for creating my tweet graphics and though it can be done in another app, I already pay for Canva. Plus it makes sense to have a template that can easily become a drag and drop option.
Evernote is my Go To When I Need to Manage My Instagram
Last, but certainly not least, Evernote is the main program I use to manage my Instagram, brand, blog and business more than anything else. It’s where I write captions, newsletters, blog posts, business ideas, it’s the best.
The reason I use these tools to manage my Instagram is because they each have made management and consistent feed presence practical, but also fun. I really enjoy making story graphics in Mojo I thought I would get burnt out on it after a while, but really feel like it’s worth it.
Over the years, as your needs change and you grow your apps and tools that you use to manage your social media will change so don’t feel committed to these apps forever. This is certainly not an exhaustive list; I always encourage people to try apps before they commit to them because my use and desire for these Instagram tools is different than yours, so always try before you commit.