Flodesk has given me so much confidence to tackle my desire to have thriving newsletter. I already have an audience that I built by way of Mailchimp, but if you’ve been following me and peeping my stories, I have been talking about Flodesk A LOT so I figured I would share the 4 reasons I switched from Mailchimp to Flodesk.
Flodesk’s Design Freedom
The main reason I switched from Mailchimp to Flodesk was the lack of freedom design wise. Every single thing, aside from adding text was very hard to manage. Every photo, every logo, everything I did needed to be reformatted and resized, but even after all of that, nothing formatted properly. I’ve “rebranded” my newsletter what feels like a million times when I had Mailchimp simply because nothing felt aligned.
It wasn’t until recently that I started creating things in Canva just to get some sort of design element going. The issue with that was because I could never properly format my pictures, my newsletters were a lot of text and at some point even for me it’s not really interactive. I enjoy pictures and mixing fonts and things of that nature so once I switched from Mailchimp to Flodesk I felt confident that I could actually create engaging beautiful content that makes it exciting to engage with.
Flodesk has templates to start out with, not the BIGGEST selection as of yet because they are still Beta, but a good amount nonetheless and of course you can create from scratch. Designing, with the templates or from scratch the designs are super user friendly, drag and drop and elements, block design and the like.
User Friendly + Simplified Back End
I switched from Mailchimp to Flodesk because Flodesk is much more user friendly. The interface is simple and minimal, there are only a few places you have to click which keeps things easy to find and honestly it’s just a pleasure to use. Mailchimp on the other hand has updated their back end several times and I’ve been confused. I just recently started figuring out their latest change and it was not making what I was trying to do any easier.
When I first started on Mailchimp, I needed to watch Youtube videos just to figure out how to properly create workflows (okay, fine, what’s the big deal); with Flodesk, even if you were starting your first newsletter ever, it’s very easy to figure out with just a few clicks here and there. I can find my forms, I can find my audience, I can find my work flows and I can find my templates in one easy click.
Creating segments makes more sense, like I said, I feel very confident in what I’m doing when I use Flodesk; Mailchimp made me feel like I had to work harder to put things together and by the time I got things to a place that I felt comfortable, it never felt good enough or aligned with my brand.
Easy Even for Beginners
Flodesk is very easy to use. Authenticating your newsletter to your website, which is actually how I accidentally shut my website down for like 24 hours, is easy, but I wasn’t following the instructions properly. I’m very much a do it and try it and see what happens kind of girl when it comes to tech; I figure things out pretty easy, I’m pretty savvy with my back end for my site because before I used a developer I did everything myself. All that to say if you read the instructions you’ll be just fine.
Another reason I’m glad I switched from Mailchimp to Flodesk is Flodesk is easy on the eyes. There isn’t a whole of lot of design elements embedded in the page, no insane logos, it’s just a simple. Minimal is always a vibe and always better in my opinion.
Flodesk is Inexpensive Due to Flat Rate
Flodesk is great as far as price is concerned, it’s one flat rate and you get access to everything that is offered. Mailchimp, like other newsletter brands, have tiered pricing which is helpful, but of course you need to pay the most to get the best features. If you’re just starting out and you’re on a budget or even if you’re established, everything you use to run your business is essentially a part of your overhead costs. Is it really feasible to spend $300/month for newsletters? I’ll let you decide.
Flodesk comes in at a flat rate of $38 and because they are beta a lot of us, myself included have access to discount codes that allow you to get 50% off LIFETIME! Not for 30 days and then it increases, not for your first year. For Life. I like to keep my overhead costs as low as I can especially when it comes to subscriptions. Subscriptions can get out of hand if you’re not paying attention so being able to get all of the same features for half the price was just a no-brainer.
All in all I’m very happy with the decision I made by switching from Mailchimp to Flodesk; I’m for sure looking forward to what else Flodesk will offer as they move through Beta mode.