A million reasons to use Pinterest, but today I’m sharing the ones that best fit why I personally love the platform.
I’ve been on Pinterest for many years, I remember when it first came out and I got on board with it because I loved the idea of having access to photos that could then be organized and categorized as you pinned them. It was like Tumblr, but easier and more organized. The beginning of my journey on Pinterest was hardly as glamorous as it appears now. In the beginning I just pinned a bunch of stuff without thought, but after coming across these beautifully curated boards, I knew there was something to that curation.
I attribute a lot of my ability to build an aesthetic to the continued use of Pinterest. That said, I’m sharing 5 reasons to use Pinterest.
Expand Your Reach
One of my favorite reasons for using Pinterest outside of the fact that I have been a long time user and huge fan, is that my reach gets to go that much further. I have genuinely watched this platform grow and I’ve watched my own profile and experience grow right along with it. I’m loyal to the social channels that have provided the most return for me. I was growing a following without even trying to.
There are a lot of social channels and I always say choose the ones that work best for you as well as use the ones where your audience is. That will and of course can change over time, but Pinterest is not going anywhere. I currently receive about 28.3K views on Pinterest and that is on the low end. When I was pinning more than I have been lately I was averaging about 50K and have even gone as high as 80K. For someone with about 4K followers on Pinterest that is pretty solid.
Once I converted by Pinterest Profile to a business page, I started to share more self created content because now I had something to contribute on my own. You’d be surprised how many people view and engage with pins that you post organically.
Great For Sharing Content from Your Blog + Social Channels
Prior to me starting Daily Dose of Luxury I was not sharing any of my social content to Pinterest. I wasn’t really in a position where I felt like my photos and what not “lived up to” the Pinterest vibe. That was more of a personal thing, but once I started my blog, converted my Pinterest to a business profile, I then created a board to house all of my blog related content.
When I remember to do it, I also add the photos I post on Instagram because visually they match what I pin and because Instagram doesn’t have a direct share to Pinterest button, it has to be done manually. There are apps and third party platforms that help with Pinterest scheduling, but I genuinely love to pin organically and go through and look at everything, so I personally choose not to use any at the moment.
Great For Drawing A New Audience to Your Blog + Social Channels
I’m always checking my analytics and stats for my blog because I want to know where most of my blog traffic is coming from. A lot of it comes from google searches and Pinterest. It comes from my social channels as well, but I rely on it a lot for so many things.
*TIP: Make sure you’re linking back to your Instagram page on pins you are manually adding.
Pinterest Helps with Aesthetic Building
God gave me creative ability and Pinterest allowed me to understand how to bring it to life. Pinterest is the reason I was so hard on myself when I had my first brand Gold Labl because I knew what I wanted, but didn’t know how to execute it. Also the passion wasn’t there, but that’s a different story for a different day. Pinterest is the reason that I knew once I created Daily Dose of Luxury I was going to be able to properly do what I had been wanting to do all along aesthetically.
It helped me see big picture how things can flow together. This is how I learned to pick elements from one photo and use it to decide what photos go next. If you’re really struggling with how to creatively build out your brand, play around on Pinterest. What would you like your brand to look like, if you could snap your fingers and have your dream brand/business built out, what would it look like? Pin things that match that. Use those pins for inspiration.
*TIP: Think outside of the box when it comes to your photos and your content, how can you find a new and unique way to photograph yourself, your lifestyle, the products you use? Let Pinterest encourage you to explore different vibes.
If you use VSCO or are looking for a certain type of Preset, Pinterest is the perfect place to start. The thing about Presets is you can’t try them before you buy them so searching for what you ideally are going for is at least helpful before considering what you choose.
Doubles As Search Engine
If I need a tip, blog post idea, recipe or inspiration of any kind, I search Pinterest. I don’t use Pinterest in place of Google by any means, but I definitely use it for that added information that I know I can find for sure. There is probably a freebie or guide linked since most people share their blog content anyway. Another reason I enjoy Pinterest for search purposes, is the fact that it’s not organized by page; It’s a continuous scroll and because it is visual, those little things make it easier for me to narrow down my options.
If you want a list of blog post titles, go to Pinterest. If you want to search for green aesthetics, go to Pinterest. If you want unique photo shoot ideas, that aid in creating better visuals, go to Pinterest. If you’re looking for a preset or a VSCO combination that matches an aesthetic, GO TO PINTEREST. There is a lot of inspiration outside of what you’re used to and what you see everyday and you can build something so dope.
If you’re JUST NOW getting on the Pinterest wave, welcome, glad to have you on board, this truly is a fun and easy to use tool to create more traffic around your brand/business or whatever else you are building.
Are any of you using Pinterest? Drop your links in the comments and I’ll follow you. If you aren’t already following me to see what I’m pinning on a regular basis, follow me HERE.