The last time I shared my Influencer Platform list it was an exclusive for my newsletter subscribers. I’ve since went through a ton of accounts, closed any of the ones that were not producing and narrowed it down to my favorites that constantly provide opportunities and actually have opportunities worth your time.
What’s An Influencer Platform
If you have never heard of an Influencer Platform, then today is the day you get equipped. An Influencer Platform is a site that works with brands to provide opportunities for creators of all levels on a range of different platforms. You create an account, connect your social channels and wait for opportunities to roll in. Most, if not all, of these platforms have analytics so if you want to see your engagement rate, number of fake followers, analytics regarding your audience this is another way to keep up with that.
Based on the type of content you create, opportunities will roll in, some paid, some unpaid, it’s up to you to take what is best for your brand, but I love influencer platforms because as someone who has a full time job, this works for me when I’m working during the day.
What’s The Benefit?
In the beginning of your influencer journey, these platforms allow you to kick start that brand and social proof that you need for other brands to consider you. Some of the opportunities that are made available to you may not be what you are looking for and instead of being discouraged, use that as a sign that maybe there is something you can tighten up on.
My first year of blogging, influencer platforms along with the other outlets that I created with, were the main reason I had so many brand opportunities; this year I’ve started receiving more PR emails and outreach, but year one, influencer platforms really helped propel me forward.
If you’re looking to improve and just have a means to creating more, an influencer platform will be really helpful for you.
Brand Partnership Experience
Partnerships aren’t just about receiving goods and posting. There are deadlines, specifics and certain things that must be apart of your caption, blog post, stories or tweets. I have learned how to deliver on time, provide quality drafts (some if not most brands want to see the draft before your content goes live) and I’ve negotiate/communicate with a brand just from using influencer platforms.
The more you work with brands and/or create that type of content, the more you will get noticed. I always say, it’s not so much what you’re posting, it’s how it’s being posted or captured. You can really make anything look good if you put a little effort into it and influencer platforms to me help bring that out of you.
All of that said, below are direct links to my favorite influencer platforms.
- Find Your Influence
- The Shelf
- The Plug
- Brand Heroes (App, Uk/Europe Based)
- Takumi (App)
If you haven’t had a chance check out my original post, 6 Reasons to Use Influencer Platforms. If you have platforms that you love to use, drop them in the comments!