Struggling to stay motivated with blogging? Writing a blog post can definitely be a lot of work, especially if it isn’t something you love doing. I remember a friend asking me how I do it and keep up with it especially because I don’t exactly write the shortest of posts. If we’re talking word count which is all subjective and not really relevant, I’m pushing between 750 – 1000 words simply because I want to give you all I have.
I say all of that to say, something is motivating me to blog and write as much as possible. Today I’m sharing how to stay motivated with blogging.
Remember It’s Your Perspective
One of the things that I really enjoy with blogging is that every post that is put out is from the perspective of the blogger sharing. You’re experience with something will not be the same as someone else’s. I always make it a point when I explain things to say “for me personally” or “in my opinion” because though I’m sharing something to my community, it is still MY experience.
Are there a lot of bloggers? Sure, but my experience of being an influencer and creator in Los Angeles is different then someone from New York or Europe. Heck it’s different just being a black woman. Your audience is drawn to you and your creation based on who you are, where you are and what you have going on.
Re-read Your Favorite Posts & Your Popular Posts
What are some of your favorite posts? What are some of your popular posts? What motivated you to write those posts? What space would you need to be in to write something of significance that not only made you happy and made you feel good, but did the same for someone else? What space were you in when you wrote some of your best work? Was it a specific location you were in, was it being at a cafe getting natural light and buzzing off of the energy of others?
My most popular posts and the posts that come up regularly in google searches motivate me to continue blogging. While I’m at work, while I’m sleep, while I’m anywhere in the world, someone can search for something. If I have that thing to offer, they could find my blog and find me; that pushes me to keep creating the very thing that someone is looking for. If you’re not motivated to create how can someone find you and discover what you have to offer.
Your website and your posts are your prize, that is your credibility, let what you’ve created in the past motivate you to keep blogging in the future.
Revisit What Problem You’re Solving
Any time I don’t want to write a blog or don’t feel motivated to continue blogging, it’s usually because I’m writing without purpose or intent. When I start planning and brainstorming my blog post I always ask myself two things: 1. What is this post about and 2. What problem am I solving? I like to keep what the post is about at the top of my page so that way if and when I’m writing if I ever feel confused I can refer to my ‘What?’. Understanding what problem your solving is key; it provides direction and allows you to think about that problem as you share your solutions.
Writing from a perspective of solving a problem gives you as a blogger a sense of purpose and urgency to get out what you know. I never intended to talk about branding or share my perspective on influencer work, but it ended up that way because I had answers based on my perspective and experience. I was solving a problem that you all needed and kept asking about. I wanted to fill that gap and give because it helped someone.
Solve people’s problems and you will always feel motivated with blogging.
Ask Your Audience What They Want to See
The features on Instagram are there for a reason. Ask questions, poll your audience, ask them what they want to see. Every time I poll my audience I feel a sense of relief because now I’m not guessing and wondering what it is they want to see. If I just ask them, they’ll usually tell me. I personally like to use polls because two options is enough, most people don’t want to always type out the answer, some will, some wont. Try both.
The last time I polled my audience WAY more people responded since I only had two options per category using the polls, I also got some good insight. So don’t be afraid to ask. This helps you better understand what your audience wants to see, what is authentic for you. A lot of people selected lifestyle, they wanna see what I’m up to so I’m finding new ways to do that and incorporate that. I definitely want you all to want to read and be a part of the very things I’m creating.
Create a Plan or Process for Blogging
Being consistent with something usually stems from having a plan for how to go after it. If there is no plan there is no process to continuing to do it. In my blog post 5 Favorite Blogging Tools I talk about my favorite tools for staying organized with blogging.
My process for blogging is keeping a list of topics/titles I want to write about. My current plan for blogging happens to occur at work. Blogging and writing at work is helpful for me personally because I’m already in a working environment.
Content Calendars are helpful, staying on top of national holiday days and other major moments are a good way to stay organized and at least have a rough plan. You have to make the process motivate you and when it doesn’t it’s probably time for a change, it can be environment, music, the company you co-work with. You have to decide what will keep you motivated and use all of that energy to keep pushing.
How do you stay Motivated? Drop some tips for the rest of us in the comments!