Quality content is King. It will always set you up and help you stand out from those around you. There are a lot of things that play a role in your growth and exposure on social, but your content is what allows your brand to be effectively communicated. The harsh truth is people are more willing to dig around when you have quality content compared to when you don’t.
There is no right or wrong way to create content because it will be different for each person and their brand, but it’s easy to spot when you see it; that said I’m sharing 4 reasons you need quality content.
In a world where everyone thinks that you can’t do something because the next person is doing it, creating quality content will help you secure your space. There is absolutely room for everyone, but there are individuals who tend to stand out simply because they have taken the steps toward creating dope content.
We all have to start somewhere but if you’re creating content without any thought or intention behind it, it usually shows. The reason why people post without thought is because they don’t have an idea or plan for what it is they need to be posting. You don’t need to post everything, you don’t need to be everything to everyone, you just need to zone in on what you’re passionate about, what you have experience in and begin to intentionally create. Putting thought into creating quality content helps expose your creative abilities.
We’re all sharing or telling a story, what will you do to make yours stand out?
Quality Visuals Tell Your Story Better
You wouldn’t read a picture book if you didn’t enjoy the pictures inside of it. The same is true with your Instagram feed and creating quality content. People are naturally curious about things that are aesthetically pleasing or just nice to look at.
When I come across someone’s feed and they have quality content, I’m immediately excited to see what they are about, see how they tell their story. Their content is usually the reason I’m even able to figure out what their story is. I follow people because they create quality content that I want to see more of.
Sometimes quality content is simply picking the proper filter, BUT it is not the only thing. I also want you to know that you CAN create dope visuals on an iPhone, so don’t be afraid to use it.
Trust Factor Rises
If you are wanting to be considered an expert or authoritative figure in your space you should be making a conscious effort to create quality content. People trust results. If I was telling you all of this branding stuff, but my Instagram feed and/or website looked a hot mess, it would be a lot harder for you to believe me and trust me.
Lack of quality content doesn’t make you a bad person nor does it mean you can’t learn to create quality content, but something so simple has the power to impact you in the long run. I always come back to this, but let go of caring what others think about it, your brand has the power to make you money (not limited to just brand partnerships) so don’t let opinions stop you from doing what you need to do.
Resume for Potential Brand Deals
As someone who enjoys working with brands and wants to continue to do so, my Instagram is my first impression. My Instagram comes before my website as far as visual and first impressions when it comes to brands noticing me.
If you consider yourself a content creator, you need to make sure you are creating quality content. People think it is followers that make a difference between a brand selecting them when really it’s your content. If you’re producing low quality content unfortunately they may not want to be associated. That doesn’t mean it can’t happen ever, it just means that currently, the quality of your content isn’t going to work for them.
If you’re wondering if your content is enough, it’s time for an Instagram Audit. How I got to the point of creating my dream feed and being consistent with it comes from evaluating my content and asking myself the very questions that are in this workbook. If you’re ready to level up your Instagram feed and stop holding on to content that does nothing for your brand, click below to purchase.