Mistakes and failures are not bad, they end up being lessons for us to grow from. There are a few things that you’re doing that are hurting your brand and now is the time to get them figured out before you move forward. Let’s get right into the 5 mistakes hurting your brand.
When it comes to writing you should be writing in a way that is similar to how you talk. It should flow effortlessly and not feel forced, even if it’s a topic involved with you being vulnerable or sharing personal information.
You should be able to read your content, captions and emails and feel like “Yeah that sounds like me”. One way you’re hurting your brand is by writing the way that you text. I know we ‘LMAO’ and ‘LOL’ often, but that isn’t going to make brands or your audience take you seriously. I know you’re probably thinking “but Jazmyn, I’m being authentic” and you should be authentic, but I don’t write my blog posts the same way I talk to ya’ll in stories.
Save the text lingo for responding to comments or DM’s. My point is there is a place for it and your blog posts while yes should be authentic and sound like you should not be riddled with the language your sending to the group chat. Remember your website is what you own and how you present yourself is your brand. Don’t risk hurting your brand with something that is a super easy fix.
Posting Content That Doesn’t Align with Where You’re Going
It’s one thing for your content to evolve over time, but it’s another thing to have a page/Instagram feed with content that doesn’t align with what you’re doing or where you are trying to go. It can be hard to let go of your favorite pictures and that really cool quote graphic, but are those things really helping or hurting your brand? I’m all for using graphics, but consider creating your own; posting a plethora of quotes and inspirational messages that are each their own design is definitely hurting your brand.
Once you have decided that you are going to clean up your brand and clean up your Instagram feed, you must eliminate everything that keeps your brand below the level you are trying to reach. It would have been silly for me to keep all of the content from my first brand simply because I was sad to let it go, it would not have made any sense for where I was trying to go and in the long run would have been hurting my brand.
Alignment is the reason why you should be creating your own content in the first place. It’s too much work to search out things that fit what you’re trying to create when what you want to create may not even exist yet. Stop posting content that is hurting your brand and start creating what you want your brand to be. This message is for me too and not just ya’ll.
Posting Content Outside of Your Niche
Once you decide your niche(s), stop posting any and everything outside of it, ON YOUR FEED. If you are growing your brand and/or working toward becoming an influencer, posting content that is outside of your niche is confusing to your audience. Audience confusion is definitely one way to hurt your brand.
It’s okay to post a variety of things INSIDE of your niche, but if you’re fashion blogger (only) and you’re constantly posting about food that doesn’t make sense. If you are a fashion blogger who loves food and started your brand with fashion and food posts, perfect, if you started with only outfits but want to share your food, or dog or anything else, consider using your stories to post and share that type of content so it doesn’t cause confusion. If your niche includes food and fashion then you’re okay, but once you establish the type of content you will post stick to it. I’m not saying don’t evolve, but be consistent within your posting.
Stop posting all of your content in 1 day sis. The point of consistency is to create a schedule and/or flow of posting so your audience knows when to expect content from you. I get excited when I have a ton of good photos and of course I can’t wait to share them with you, but if I posted all of them in 1 day ya’ll would be sick of me.
Over-posting is hurting your brand! Give your audience a chance to miss you. Give them something to look forward to. If I haven’t posted in a few days it’s because I’m about to drop some heat on ya’ll or I want a piece of content to be seen longer.*
*Tip: If you want your engagement to go up on a certain post, wait a day to post another piece of content and spend time engaging with your audience instead.
Using Hashtags That Have High Tag Counts
Stop using basic hashtags sis!!!! Stop using #beauty #love #happy , STOP IT! Hashtags like these are definitely hurting your brand. Why? Because everyone that is anyone is already using them; that is why they have over 1 million tags. Your posts aren’t being seen and unless you’re Kim Kardashian or Beyonce they won’t be seen if you keep using over saturated hashtags.
Depending on the amount of followers you have, my suggestion would be to look for hashtags that relate to:
-Your occupation/industry + your location (i.e, #SocalBloggers, #DetroitBloggers, etc.)
-Tag count of 5K – 300K (if you’re just starting out the smaller the better, but at minimum shoot for 5K.*
*Tip: If your engagement is high, but your follower count is low, your page has a chance to make the top 9 within that hashtag.
Spend some time doing your research*, there won’t be a hashtag for everything you do, but search and see there might be. I suggest doing this on Instagram on the computer because it will auto populate, show you tag count AND show you the hashtags that exist currently with the keywords used in your search.
*Tip: Look at the content that is behind the hashtags you desire to use. Could you see your content there? How many likes and comments do those who are in the Top 9 have? That will give you a gage of the type of engagement you need to dominate the tag.
Focus on where you are and then when you start to get to where you want to be you can update and change accordingly. Are you ready to make a change? Make sure you subscribe to my newsletter; I will be releasing hashtag lists for specific classifications and categories that have lower tags and are super helpful for beginners AND for those needing a hashtag cleanup.